With the world’s attention focused on data sovereignty, privacy, and indigenous technology, Zoho Corporation’s Arattai has swiftly gained popularity in India’s messaging scene. Arattai is more than just “another WhatsApp alternative,” though. Here’s a detailed look at what makes Arattai special, the background to its quick ascent, and why it’s important to watch.
What is Arattai?
In Tamil, “arattai” (pronounced “ah-ruh-tie”) means “chat” or “conversation,” which sums up the essence of the app perfectly. Arattai, created by the massive Chennai-based tech company Zoho Corporation, was quietly introduced in January 2021, at a time when Indian users were arguing over messaging privacy regulations. It is now acknowledged as a strong candidate for consumers looking for a dependable, Indian-made substitute.
Truly Multi-Platform
Arattai is more than just a smartphone app. It works with: Android, iOS, Windows, Mac OS, Linux, watchOS, and Android TV. You can continue chatting on your phone, laptop, or even on your Smart TV !
Interesting Features & Differentiators
Here are some of the standout features and design decisions that set Arattai apart:
|
Feature |
What’s Interesting / Unique |
|---|---|
|
Android TV app |
Unlike many messaging apps, Arattai provides a dedicated Android TV version, allowing users to chat on their television. |
|
Multi‑device support |
You can use Arattai on up to five devices simultaneously. |
|
Channels & Broadcasts |
It supports a “Channels” feature akin to broadcast or announcement feeds. |
|
Meetings built in |
Arattai includes a dedicated “Meetings” feature, enabling users to schedule or host group video meetings (supporting up to ~250 participants in some contexts) from within the app itself. |
|
“Pocket” for personal storage |
There is a feature called Pocket that acts as a personal cloud‑space where users can save messages, files, media, or notes for easy retrieval. |
|
Username / chat without mobile number |
One distinctive move: users can chat using a username without necessarily revealing their mobile number. This offers more privacy choice. |
|
No ads, “lightweight” design |
Arattai is designed to run smoothly even on low‑end devices and weaker networks, and it is reportedly free of ads. |
Focus on Privacy and Data Sovereignty
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Data stored in India: All user data is kept in Zoho’s data centres located in India; there is no need to rely on AWS, Azure, or Google Cloud.
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Selective End-to-End Encryption: End-to-end encryption is used for both video and voice calls. With plans to soon implement universal message encryption, text messages are currently encrypted in “Secret Chat” mode.
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Strict Privacy Policy: Zoho does not share user data with third parties for purposes of advertising or profiling, only for necessities (such as OTP delivery).
Arattai for Businesses & Automation
Since Arattai is backed by Zoho, it can integrate with ManageEngine Solutions and the Zoho Business suite, allowing for workflows, automated notifications, and more. Because of this, it is a desirable option for businesses seeking a local, secure, and adaptable messaging system.
The Swadeshi Tech Movement in India
Arattai represents India’s push for digital sovereignty and is more than just an app. Government representatives and business executives have hailed Arattai as a “Swadeshi” (homegrown) solution and urged people to support technology produced in India.
Final Thoughts: Join the Swadeshi Chat Revolution!
Arattai isn’t just another messaging app – it’s a bold statement for digital India. Whether you’re passionate about privacy, eager to support homegrown innovations, or simply love discovering cool new features, Arattai delivers a uniquely Indian experience right in your pocket.
So why stick to the old when you can chat, connect, and create-the Swadeshi way?
Download Arattai today and be part of the movement that’s reshaping India’s digital future – one conversation at a time!